12 min read
Why guests hate QR menus, and the eleven fixes
The surveys, the complaints, and what a menu has to do to be liked.
Guides
Longer reads for people who run restaurants.
Not product manuals. Guides on the decisions around the product: QR or not, direct delivery or marketplaces, how to run loyalty without giving the margin away.
Articles
9 min read
Direct delivery versus marketplaces: the real arithmetic
Commission, reach, and how to move a guest from one to the other.
8 min read
Loyalty that does not eat your margin
Holdout groups, tiers and why a stamp card beats a discount.
10 min read
Allergens: what the law asks and what guests expect
The 14 EU allergens, declarations, cross-contamination and honest wording.
7 min read
The busiest hour: designing for the night the Wi-Fi dies
Offline-first ordering, local kitchen networks and reconciliation.